be·come /bəˈkəm/ - to realize what you want to be and actively exude and pursue that.
Become™ is a Clothing, Film, and Performance movement that embodies traditional practices from the African Diaspora and merges it into a modern context that transcends to and for those who are often times overlooked and ignored.
Becoming™ is to Consume...
With a mild form of ADD and belief exceeding the realities of her neighborhood, Bentrice Jusu founded Become™ after her hesitancy to pursue her artistic passions and talents. After realizing that she was spending more time training and growing young artists in Both Hands: The Artlet, rather than developing her own artwork, Jusu underwent retrospection and got to work.
Becoming™ is to Create...
Becoming is Change
Be & Become™
for more information on Bentrice Jusu visit: Bentrice.com